I build the frameworks, operations, and capabilities that scale design impact.

I've launched innovation studios, led agency teams through growth, and designed brand and digital systems for complex organizations. My strength is creating the structure that helps teams move faster without breaking.

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How I Help Design Teams Scale

Design Operations & Enablement

I build the systems that create capacity. This includes intake processes, capacity planning, tracking dashboards, training programs, and reporting structures.

  • Built innovation studio from zero at Sam's Club

  • Trained 1,000+ associates in design thinking methods

  • Established GenAI governance across 200+ people

  • Managed studio operations for 15 people with 90% retention over seven years at Glantz

Experience Strategy & Alignment

I create the frameworks that turn ambiguity into action. This includes decision models, journey maps, service blueprints, and facilitation systems.

  • Established design thinking enablement at Sam's Club across product, platform, and business teams

  • Built strategic frameworks and facilitation systems that drove organizational alignment

  • Delivered outcomes including $185M acquisition contribution and 52% engagement increase

Brand & Digital Design Systems

I design the systems that build credibility. This includes brand identities, strategic UX, and digital experiences.

  • Held 5-year client relationship through merger of 3 companies to acquisition by building unified brand, marketing, and digital presence

  • Designed 70+ brand identities across industries

  • Directed brand evolution and website design for healthcare SaaS platform

  • Led IA, UX, and creative direction for higher education, retail, and e-commerce

Two people on stage, a woman in a pink blazer and a man in a black shirt, speaking at a conference with large screens displaying 'Re:imagine retail' and 'ideas to impact' in the background.

Sam’s Club Clubhouse

Led enterprise experience strategy to bring clarity to complex product, platform, and operational decisions across a large-scale organization.

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Glantz

Shaped experience strategy and operating models to strengthen decision-making, scale teams, and sustain quality through periods of growth.

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